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This Is What Happens When You Refer To It As 'Cap Hill'

If there are any two things that the residents of Capitol Hill despise, it's corporate brands muscling in on their neighborhood and when people call it "Cap Hill." Jagermeister failed to heed both of those things with a recent billboard.

A lot of folks in the area didn't take too kindly to the ad's presumptions about Capitol Hill, especially given the, shall we say, demographic, who usually enjoy Jagermeister. So, local designer Dax Anderson took it upon himself to draft up a couple "responses" to the ad campaign.

Check out the rest here.
· In Response To Some Truly Gross Jagermeister Advertisements [Seattlish]
· KillCapHill Photos [Dax Anderson]