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Amazon Beats'm & Joins'm, Opens First Bookstore in U Village

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It's been said that online retailer Amazon would put brick & mortar bookstores out of business. It had not been said that part of the strategy would be to replace them. The Seattle company will open Amazon Books, its first-ever brick-and-mortar retail store, in University Village today. Doors open at 9:30 a.m. and the store will be "stocked with 5,000 to 6,000 titles, best-sellers as well as Amazon.com customer favorites." Doing what Amazon does best, the store will take advantage of data it already has about local shoppers in order to stock the store with books that will appeal to shoppers, cutting down on the backroom clutter. At least for now, the store will also include staff picks from CEO Jeff Bezos including "The Gift of Fear" by Gavin de Becker, "The Five Love Languages" by Gary Chapman, and "Traps" by his wife, MacKenzie Bezos.
· Amazon opens first brick-and-mortar bookstore — at U Village [ST]

4601 26th Ave NE, Seattle, WA 98105